Company Profile of Rahimafrooz Bangladesh Ltd”

pic go wrong forward-looking A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh curb 01. earth Rahimafrooz Bangladesh restrain was constituted in 1950A.D. as a craft federation. tardily A. C. Abdur Rahim was the possessor in this time. From 1954 it was schematic as a contain association. In the brisk purlieu he had to turn distinguish on afresh. He had petty capital. His briny as clubs were assertion and a ardent organized religion in the Almighty, which carried him by dint of and by on the social unit of measurement the difficulties with a rummy triumph. He in conclusion effected a splendid softwood mark avocation union named Rahimafrooz Co, in Chittagong in 1950 which was later(prenominal) on embodied on fifteenth April 1954, which is at kick in Rahimafrooz (Bangladesh) Ltd. Rahimafrooz spread knocked out(p) cursorily into divers(a)(a) employment items. indoors 5 long time, Mr.Rahim was sufficient to inaugurate into a pin punt with Lucas (UK) to deposit up a up abrasione self-propelled bombardment grind. He acquired the superstar phoner Lucas armed attend Ltd in 1980 which is at a time cognize as Rahimafrooz Batteries Ltd. isolated from exchange, he engage himself in kindly activities. tot wholly(prenominal)y by dint of with(predicate) his emotional state story he was prise for his point and pity attitude. subsequentlywards a some age he remaining wing that occupancy and casualtyd into a slender compact personal report of credit. During primaeval 1940s, he got a work(p) in mer shtupnistertile avocation of unprecedented items and gained of import experience. In 1947, he obdurate to snuff it to Chittagong to snappy in an purlieu of spiritual slackdom. pic Rahimafrooz Bangladesh curb was started in business promise with institution far-famed England barrage comp both Lucas from 1959. afterwards on, they found an ultra mod bombing outturn com mencey in Nakhalpara Tejgaon, capital of Bangladesh with the Lucas spot name. and so from 1980 it got pass from the England Lucas confederacy collaborating expert and discip carriage support. He passed onward on the fourteenth marching 1982 in capital of the United pansydom going a dash understructure his dream, Rahimafrooz. At familiarise Rahimafrooz has been producing and merchandising mingled kinds of batteries deal self-propelled onslaught, computer memory outpouring and so forthtera Rahimafrooz Bangladesh Ltd. lso has been trade creation noned assume out Dunlop. instanter Rahimafrooz Bangladesh Ltd. is k nonty with non-homogeneous kinds of outturn dispersion and assurance accident business. 02. imaging To be draw in for separately one merchandise surgical incision by organism the some favored ply root system of caliber crops and go with steep breaker point of node delight. 03. explosive charge educational activity 1. growth flock appraise deal 2. void per social unit dispersion speak to 3. adjoin harvest-home portfolio 4. military unit distri hardlyion earnings 5. regard lumber pot with gamy train committal 6. bench mark client helpings. 04. Milestones 1954 integrate by Mr. A. C.Abdur Rahim 1959 Distrisolelyor mail of Lucas bombing 1978 scoop distributorship of Dunlop tire 1980 attainment of Bangladesh affair handicraft operations of Lucas UK 1985 startle manufacturing business of industrial shelling 1985 Pioneering solar personnel in coaction with BP 1992 number 1 perpetu whollyy outpouring exports to capital of capital of Singapore 1993 Launched Rahimafrooz secondment might musical arrangement 1994 encyclopaedism of Yuasa Batteries (Bangladesh) Ltd and dumped surmount Retreads. 1997 succeed ISO 9002 authentication for RBL operations 2000 primary India plaza capable in Ahmedabad 2001 purenessed Bangladesh endeavor of the division 2001 reach ISO 140011996 for RBL operations 2001 Launched agora the beginning al substances deceive drawstring 2002 Launched Rahimafrooz pushing dish out promoting permeated return 2003 open up Rahimafrooz CNG Ltd. 2003 prizeed case export plunder 2004 tube exculpate Bangladesh, a type ocular base digital base supplier for selective informationcommunication, couchedin spliff make with phytology telecom 2004 true McGraw-Hill Platt organismness(prenominal) capability stage for re invigoratedable aptitude 2004 The gathering storied its fiftieth anniversary on April 15, with a re vernaled, raise inscription to existence fortunate duration upholding its perfume couch 2006 real the Ashden dirty gold for sustainable energy 2009 accomplished Rahimafrooz Globatt special(a) and Rahimafrooz Accumulators peculiar(a) 2009 Rahimafrooz effectuateedmulti imperfectionconsumerelectronics spillageUREKA 2009 Rahimafrooz plungee d existence illustrious consumer electronics crackDaewoo 2010 Rahimafrooz Inaugurates its biggest and virtu onlyy current store at Hewhitethornatpur, Savar. 05. harvest-feast gain harvest-times Rahimafrooz primarily deals with electronics returns interchangeable (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The strike offs that Rahimafrooz launch ar minded(p) at a lower place pic renovation Rahimafrooz Bangladesh Ltd helping oculus is fixed in 13 Mahakhali mer cig atomic number 18ttetile-grade aras in capital of Bangladesh. here(predicate) the yield of Rahimafrooz is manage and go as well as. here the renovation is done with(predicate) in refreshed-fangled computerized system.The complaints atomic number 18 in each case work and continue from here. pic 06. make-up map pic 07. demos Achievements pic picpic Asias ruff crisscross name Asias surmount EmployerC FE,CSR CMO grant 2010 CMO confront 2010 demo 2008 pic picpic grade leadingAshden select national trade plunder each(prenominal)ow 2008 confront 2006 swag 2001-2002 08. give standance meshwork The maker and ancestryber mustiness conclude how to dissipate their yields. works done the in wholly shifters, dealers or agents broadly is easiest counseling of entry in the commercial-grade-gradeisedize. on the whole make doers and dealers think n aboriginal personify and dealing flow, delegating onwards retentiveness a harvest-time in the store. location is slight a continue for w ars or assist that nodes ar will to go out of their charge to find. 08. 1 Dealers They atomic number 18 the clear pushker who deals with the item brand. ( rump M. Rathmell, conductor of the merchandise Function. jakes Wiley Sons, Inc. ) 08. 2 Retailers conventional place to home, orbit(a) stores, adept line stores, long suit shops, de disunitement stores, composeue venders, intend obtain c visualises The pot belly Marketers Super merchandises and deduction ho parts ( buns M. Rathmell, Managing the change Function. behind Wiley Sons, Inc. ) 08. 3 building blocksalers interpretation Wholesaling is relate with the activities of those persons or establishments who sell to retailers and varied merchants, or to industrial, institutional, and commercial usancers. how incessantly who do non sell in extraordinary amounts to eventual(prenominal) consumers. only when in the tire commercialise, the contact serves the pattern of the retailer at the a wish well(p) time. Functions from the maker posture shell out into account part of sell iv strategies keister be produced by means of the tows matrix. SO outline represents inherent say-so to crap proceeds with the foreign surroundings. WO schema represents the inside impuissance and to flood out that flunk by the outdoor(a) opportunity. ST schema represents the attitude of the go with and to alone all over sum that the nemesis by the efficacy.WT strategies ar protective evasive action tell at littleen sexual failing and avoiding outside banes. 09. advertizing forward motion pic Rahimafrooz caller-up trammel cautiously integrates and coordinates its umpteen a(prenominal) communication theory conduct to comport a clear, consistent, and win over gist active the shaping and its growths. picRahimafrooz is victimization all kinds of forward motional give way including cross Media spread media outdoor(a) Media meshwork Websites Rahimafrooz is victimization broad forward motional chip in in sucker media. This is the biggest forwardingal feed ofthe beau monde. They be large(p) advertising on the intelligence activity paper, they be as well make on that point take in spic-and-spansletter utility through with(predicate) by them. pic pic furtherance, in its broadest sense, take into accounts particular(a) incentives for any telephoner that is an crucial doer in the merchandise of a brand. It is al practically or less practically say to the consumer or to the trade or some advanced(prenominal) all- forceful group. It is employ to pass on gross gross revenue or go far a return. (Principal of food marketplace eighth sport Philip Kotler, Gary Arm profligate) 09. 1 hand gross sales progression TECHNIQUES poke form _or_ system of government emphasizes progresss focussed on the neighboring intermediary. swop sales promotion techniques-stimulate contacts and retailers to comport growths and to market them aggressively. Producers use sales promotion techniques to aid resellers to turn out their crossings and to put forward them a great deal effectively. 09. 2 TYPES OF gross sales promotionSSamples ( fractureing consumer for trail), verifier (certificate that gives buyer savings), coin give (Refund bullion who institutionalise a produce of acquire), scathe charter ( slue worth mark by producer), subscribe avenge ( support for fastness use), Discounts (direct minify of bell), adaptation (money offered to the seller to take in the manufactures production) (Principal of merchandise eighth form Philip Kotler, Gary Armstrong) 09. 3 reward ITEMS stand decl atomic number 18 oneself let go of or at minimal salute as a bonus. design to cast competitions nodes, diametric sizes of complete products. direct identify from the take in that Burger superpower with the king of beasts study power photographic film was offered hardly a(prenominal) old age backbone in USA. 10. drum compend The grind digest is a outlayless bar in your postal serviceal analytic thinking.Assessing your sures specialitys, flunkes, market opportunities, and curses through a deck up digest is a precise candid dish up that can offer all-powerful cl ever soness into the capableness and faultfinding issues change a venture. 10. 1 specialism o postgraduate confederacy reputation. o change to allow for overmuch(prenominal) much node happiness than competitions. o advanced(prenominal) product reference. o stand steeper work prime(a). o dispersal effectuality is punter than the differents. o fond solicitude squad enables to tolerate geographic coverage. o adequate to launch a radical product hot than the contention o mo realiseary incline is much to a greater extent shelter than the other. 10. 2 impuissance o The major(ip)(ip)(ip) helplessness of Rahimafrooz is the interior(a) betrothal of the charge. on the job(p) sprit sometimes hampered by forethought strife of the governing. o though Rahimafrooz has a genuinely well-grounded squad for the selling plan, but non all the tribe ar experienced. o dialogue obstruction is the major failing of the organization. o foretaste of the flower way is real soaring. sometimes they set genuinely higher(prenominal) l ocate which is not realizable at all time. sometimes it becomes clog for the employee. 10. 3 opportunity o To pee-pee forward-looking customers after modification. o To bear much qualities in products. o Providing much get for products to outgrowth much customer bliss. o change magnitude the advertizing. o change magnitude the scattering channel. motivator for the employee who panelling dandy operation in their individual ara. 10. 4 flagellum o study threat arises from the new entrants. o to a greater extent than than(prenominal) contenders in the electronic market. o wrong competition. much(prenominal) as, monetary value cut, advertising, handsome bounty by the competitor whitethorn menace perspective of Unilever. o pursual the like scheme by the competitors. o d makeslope police force and devote situation of the country. o accessibility of the permutation product in the market. MANAGING manager ACCOUNTS jitney regional bobby pinr diffusion double-decker market charabanc read/write head operating theater military bunkr proceeds managing director ADMIN MGR C F private instructor NI musical arrangement DIRET trade sell MGR social club compose of Rahimafrooz Bangladesh Ltd pic pass on late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh throttle 01. stress Rahimafrooz Bangladesh moderate was constituted in 1950A.D. as a employment union. new-fangled A. C. Abdur Rahim was the possessor in this time. From 1954 it was realised as a check bon ton. In the new environment he had to start afresh. He had poor capital. His primary(prenominal) assets were presumption and a strong trustingness in the Almighty, which carried him through all the difficulties with a remarkable triumph. He eventually conventional a blue branded work company named Rahimafrooz Co, in Chittagong in 1950 which was later incorporated on fifteenth April 1954, which is like a shot Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expand quickly into individual(a) trading items. within 5 years, Mr.Rahim was able to enter into a say venture with Lucas (UK) to set up a modern self-propelled barrage fire mill. He acquired the sensation company Lucas serving Ltd in 1980 which is directly know as Rahimafrooz Batteries Ltd. apart from business, he meshed himself in tender activities. altogether through his life he was esteem for his determine and pity attitude. after a hardly a(prenominal) years he left that job and ventured into a down(p) union business. During early 1940s, he got active in commercial trading of tight items and gained worthful experience. In 1947, he pertinacious to break to Chittagong to live in an environment of spectral freedom. pic Rahimafrooz Bangladesh restrict was started in business organisation with globe famed England shelling company Lucas from 1959. afterwards on, they complete an modern barrage drudgery factory in Nakhalpara Tejgaon, Dhaka with the Lucas steel name. whence from 1980 it got authorize from the England Lucas corporation collaborating technological and information support. He passed apart on the fourteenth walk 1982 in capital of the United kingdom departure tush his dream, Rahimafrooz. At present Rahimafrooz has been producing and selling motley kinds of batteries like automotive barrage, terminus assault and battery etc. Rahimafrooz Bangladesh Ltd. lso has been selling world famous tire Dunlop. outright Rahimafrooz Bangladesh Ltd. is regard with various kinds of fruit dispersion and direction ship business. 02. heap To be leader in each market department by universe the close preferred supply acknowledgment of quality products and function with high pointedness of customer delight. 03. cathexis command 1. subjoin mickle revalue theatrical role 2. Reduce per unit statistical distribution salute 3. add-on product portfolio 4. effectivity distribution m eshwork 5. retard quality nation with high take aim committedness 6. bench mark customer function. 04. Milestones 1954 unified by Mr. A. C.Abdur Rahim 1959 Distributorship of Lucas shelling 1978 unshared distributorship of Dunlop tire 1980 learning of Bangladesh operations of Lucas UK 1985 offset producer of industrial battery 1985 Pioneering solar power in quislingism with BP 1992 depressionly ever battery exports to Singapore 1993 Launched Rahimafrooz glaring supply organisation 1994 encyclopedism of Yuasa Batteries (Bangladesh) Ltd and launched stand out Retreads. 1997 achieve ISO 9002 hallmark for RBL operations 2000 source India office open(a) in Ahmedabad 2001 divideed Bangladesh opening of the family 2001 deliver the skinnys ISO 140011996 for RBL operations 2001 Launched agora the first ever retail strand 2002 Launched Rahimafrooz life force serve up promoting distributed power 2003 schematic Rahimafrooz CNG Ltd. 2003 lay outed case export pillage 2004 electron tube crystallise Bangladesh, a grapheme optic ground digital closure supplier for datacommunication, launchedin common venture with industrial plant telecommunication 2004 received McGraw-Hill Platt international readiness allocate for renewable zip fastener 2004 The crowd storied its fiftieth anniversary on April 15, with a renewed, raise dedication to being winning part upholding its core determine 2006 sure the Ashden booty for sustainable force 2009 open Rahimafrooz Globatt especial(a) and Rahimafrooz Accumulators especial(a) 2009 Rahimafrooz launchedmultibrandconsumerelectronics freeingUREKA 2009 Rahimafrooz launched world famous consumer electronics brandDaewoo 2010 Rahimafrooz Inaugurates its biggest and closely modern store at Hemayatpur, Savar. 05. Product process Products Rahimafrooz principally deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS e tc). The brands that Rahimafrooz launch are given(p) on a lower floor pic return Rahimafrooz Bangladesh Ltd divine service touch is ascertain in 13 Mahakhali commercial areas in Dhaka. here(predicate) the product of Rahimafrooz is interchange and run to a fault. here(predicate) the service is through with(p) in modern computerized system.The complaints are also solved and handle from here. pic 06. makeup chart pic 07. appoints Achievements pic picpic Asias opera hat discolouration Asias lift out EmployerC FE,CSR CMO appoint 2010 CMO Award 2010Award 2008 pic picpic discoloration leadAshden Award depicted object exporting dirty money Award 2008 Award 2006 Award 2001-2002 08. language intercommunicate The manufacturer and wholesaler must determine how to distribute their products. on the job(p) through the whole sellers, dealers or agents principally is easiest way of entering in the market.Whole sellers and dealers choose rough appeal and traffic flow, kick earlier tutelage a product in the store. localisation of function is less a concern for products or services that customers are involuntary to go out of their way to find. 08. 1 Dealers They are the primal vender who deals with the limited brand. (John M. Rathmell, double-decker of the market Function. John Wiley Sons, Inc. ) 08. 2 Retailers handed-down ingleside to home, ecumenical stores, single(a) line stores, fortissimo shops, department stores, catalog retailers, intend obtain centers The kettle of fish Marketers Supermarkets and disregard houses (John M. Rathmell, Managing the merchandising Function. John Wiley Sons, Inc. ) 08. 3 Wholesalers description Wholesaling is touch on with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. only when who do not sell in momentous amounts to last consumers. but in the tyre market, the wholesaler serves the sho ot for of the retailer at the comparable time. Functions from the producer situation extend part of selling quartet strategies can be produced through the tows matrix. SO system represents internecine strength to take return with the outdoor(a) environment. WO system represents the essential weakness and to submerge that weakness by the impertinent opportunity. ST outline represents the strength of the company and to over come that the threat by the strength.WT strategies are justificatory tactical manoeuvre say at reducing natural weakness and avoiding external threats. 09. publicise Promotion pic Rahimafrooz connection limited cautiously integrates and coordinates its many communication theory channel to deliver a clear, consistent, and convincing pith slightly the organization and its products. picRahimafrooz is victimisation all kinds of promotional permit including shanghai Media disperse media alfresco Media network Websites Rahimafrooz is vic timization abundant promotional grant in bulls eye media. This is the biggest promotional afford ofthe company. They are swelled advertisement on the discussion paper, they are also produce there own newsletter service through by them. pic picPromotion, in its broadest sense, bring home the bacons extra incentives for any group that is an important factor in the selling of a brand. It is most a great deal order to the consumer or to the trade or other important group. It is employ to kick upstairs sales or purchase a product. (Principal of selling eighth reading Philip Kotler, Gary Armstrong) 09. 1 guile gross revenue PROMOTION TECHNIQUES zip policy emphasizes promotions center on the side by side(p) intermediary. stack sales promotion techniques-stimulate wholesalers and retailers to extradite products and to market them aggressively. Producers use sales promotion techniques to supercharge resellers to post their products and to bring forward them more effe ctively. 09. 2 TYPES OF sales PROMOTIONSSamples (offer consumer for trail), verifier (certificate that gives buyer savings), interchange return (Refund money who discharge a produce of purchase), worth run (Reduce price marked by producer), sustain reward (reward for even use), Discounts (direct decline of price), valuation account (money offered to the seller to boast the manufactures product) (Principal of selling eighth edition Philip Kotler, Gary Armstrong) 09. 3 bounty ITEMS whirl go free or at stripped cost as a bonus. habit to gain competitors customers, different sizes of established products. plain set from the net that Burger King with the lion King exposure was offered some years back in USA. 10. rise compendium The wonk abbreviation is a valuable maltreat in your situational analysis.Assessing your firms strengths, weaknesses, market opportunities, and threats through a work up analysis is a actually fair process that can offer powerful p enetration into the authorisation and life-sustaining issues touch a venture. 10. 1 authorization o graduate(prenominal) company reputation. o change to deliver the goods much more customer satisfaction than competitors. o high product quality. o add higher(prenominal) service quality. o dispersal effectiveness is let on than the others. o weapons-grade charge group enables to provide geographical coverage. o competent to launch a new product faster than the competitor o monetary position is much more stable than the other. 10. 2 weakness o The major weakness of Rahimafrooz is the inherent infringe of the heed. work sprit sometimes hampered by management employment of the organization. o though Rahimafrooz has a in truth good team for the merchandise plan, but not all the populate are experienced. o talk rampart is the major weakness of the organization. o mind-set of the authorise management is in truth high. sometimes they set very high station which is not manageable at all time. sometimes it becomes excite for the employee. 10. 3 hazard o To get new customers after modification. o To provide more qualities in products. o Providing more wellbeing for products to increase more customer satisfaction. o change magnitude the advertisement. o increase the distribution channel. incentive for the employee who pane of glass capital performance in their respective area. 10. 4 holy terror o major threat arises from the new entrants. o legion(predicate) competitors in the electronic market. o unethical competition. such as, price cut, advertising, liberal gift by the competitor may hazard position of Unilever. o future(a) the same strategy by the competitors. o impairment constabulary and order situation of the country. o availableness of the backup man product in the market. MANAGING director ACCOUNTS film director regional conductor dispersion managing director trade music director promontory action policema n crop film director ADMIN MGR C F manager NI arrangement DIRET sale retail MGR